star iconOver 17,000 reviews

Over 1/2 million happy armpits

100% effective, 110% fun natural deodorant & skincare

Clean ingredients ~ Aluminium free

star iconOver 17,000 reviews

Over 1/2 million happy armpits

100% effective, 110% fun natural deodorant & skincare

Clean ingredients ~ Aluminium free

star iconOver 17,000 reviews

Over 1/2 million happy armpits

100% effective, 110% fun natural deodorant & skincare

Clean ingredients ~ Aluminium free

star iconOver 17,000 reviews

Over 1/2 million happy armpits

100% effective, 110% fun natural deodorant & skincare

Clean ingredients ~ Aluminium free

star iconOver 17,000 reviews

Over 1/2 million happy armpits

100% effective, 110% fun natural deodorant & skincare

Clean ingredients ~ Aluminium free

star iconOver 17,000 reviews

Over 1/2 million happy armpits

100% effective, 110% fun natural deodorant & skincare

Clean ingredients ~ Aluminium free

star iconOver 17,000 reviews

Over 1/2 million happy armpits

100% effective, 110% fun natural deodorant & skincare

Clean ingredients ~ Aluminium free

star iconOver 17,000 reviews

Over 1/2 million happy armpits

100% effective, 110% fun natural deodorant & skincare

Clean ingredients ~ Aluminium free

star iconOver 17,000 reviews

Over 1/2 million happy armpits

100% effective, 110% fun natural deodorant & skincare

Clean ingredients ~ Aluminium free

FINALIST - Best Hyaluronic Acid Serum - Clean + Conscious Awards 2026
Australian Made and Owned
Plastic Negative
Made Safe
Toxic Free
Allergy Safe
Cruelty Free
Cruelty Free and Vegan
Vegan Friendly

'FG' Serum 01 - Glow (ageing skin)

New name! You might remember me as the ''Fairy Godmother' Serum #1 - Brighten & Boost'.

4.9
Rated 4.9 out of 5 stars
191 Reviews

Bonus Offer: Buy 6, Save 25% (t&c apply)

Benefits
Hydrate, brighten and smooth
Key ingredients
Kakadu Plum, Vitamin C, Peptides
Credentials
95% naturally derived (+5% nature identical) · No Synthetic Fragrance · 100% recyclable aluminium bottle with pump
Target skin type
Combination, Dry, Normal
Helps concerns
Anti-Pollution, Dark Spots / Pigmentation / Scarring, Lines / Wrinkles
Size
30ml

Choose your size:

Free Aussie shipping over $50 + Free 90 day returns + Sensitivity guarantee

We accept:

PayPal Apple Pay Google Pay Shop Pay Visa Mastercard American Express
FINALIST - Best Hyaluronic Acid Serum - Clean + Conscious Awards 2026
Australian Made and Owned
Plastic Negative
Made Safe
Toxic Free
Allergy Safe
Cruelty Free
Cruelty Free and Vegan
Vegan Friendly

FG Serum 01 is a lightweight, water-based serum for skin that wants more brightness and bounce. It delivers serious hydration and antioxidant protection while helping smooth the look of fine lines, wrinkles and uneven tone, for brighter, plumper, healthier-looking skin.

Product Benefits

  • Lightweight, water-based serum that absorbs fast without any sticky feel
  • Vitamin C helps brighten and even the look of your skin tone
  • Hyaluronic Acid and Glycogen deliver serious, plumping hydration
  • Peptides help smooth the look of fine lines and wrinkles
  • Fragrance-free and gentle enough for sensitive skin

Key Ingredients

  • Kakadu Plum - a native Australian source of brightening Vitamin C and antioxidants
  • Vitamin C (Ascorbyl Glucoside) - a gentle, stable form that brightens the look of skin over time
  • Peptides (Acetyl Hexapeptide-8) - help smooth the look of fine lines for plumper-looking skin
  • Hyaluronic Acid - delivers deep hydration for fuller, plumper-looking skin
  • Glycogen - a moisture-boosting sugar protein for skin that looks firmer
  • MSM - helps the other actives absorb, for a smoother, brighter look
FINALIST - Best Hyaluronic Acid Serum - Clean + Conscious Awards 2026
Australian Made and Owned
Plastic Negative
Made Safe
Toxic Free
Allergy Safe
Cruelty Free
Cruelty Free and Vegan
Vegan Friendly
  • FINALIST - Best Hyaluronic Acid Serum - Clean + Conscious Awards 2026
  • Proudly Australian made & owned since our inception in 2010
  • By supporting rePurpose Global to remove twice as much nature-bound plastic waste as our packaging creates, Woohoo Body is officially certified Plastic Negative. Learn more
  • The Made Safe accreditation is a Safe Cosmetics Australia certification that demonstrates our healthy ingredient philosophy and commitment to reducing toxicity.
  • The Toxic Free accreditation confirms that our creations are 100% free from any ingredient on the Safe Cosmetics Australia toxic free hotlist. Learn more
  • The Allergy Certified accreditation means that we do not use any chemicals known to cause allergies in this formula (certified by Safe Cosmetics Australia).
  • Certified Cruetly Free with Safe Cosmetics Australia
  • Certified Cruelty Free and Vegan with PETA
  • Certified Vegan Friendly with Safe Cosmetics Australia

"A dream serum for those who prefer a lighter style serum that still works hard, delivers serious hydration and is powered by plants. Definitely one for the must-try list." - Beauty Shortlist Awards 2019

FG Serum 01 Glow is our lightweight, water-based serum for mature skin. It's so light you barely feel it, but it's packed with gentle, effective natural actives that go to work over time.

Here's the idea. From our mid-20s our skin slowly makes less collagen, and over the years the environment takes its toll too, so we start to see fine lines, dryness and the odd dark spot. This serum is for anyone who wants to soften those visible signs of ageing, without a heavy routine.

The result over time: skin looks brighter and feels more hydrated, fine lines look softer, and dark spots and pigmentation look more even.

We built it around a few standout ingredients: Vitamin C to brighten the look of your skin tone, Hyaluronic Acid and Glycogen for serious plumping hydration, native Kakadu Plum for antioxidant brightness, and a clever peptide to help smooth the look of fine lines.

Water-based, fragrance-free and gentle enough for sensitive skin. Use it morning or night, before your moisturiser or facial oil. Vegan, cruelty free and made in Australia.

After cleansing and toning press a small amount gently onto skin and allow it to sink in before applying your next product (if you choose to use one!). The FG Serums are suitable for your face, neck and décolletage.

A little goes a long way!

Use alone or follow with your favourite Woohoo moisturiser or facial oil for very happy skin. Use 1-2 times per day (if using once per day using it at night will be more effective).

Please remember to patch test first in a small area (e.g. the inside of your wrist). This is especially important if you’re sensitive. Gentle enough for the delicate eye area.

Store below 30°C away from direct sunlight.

Pro Tip : If you notice your skin feeling a little tacky after application, apply a little less product OR alternatively apply your tonic after your Serum rather than before, this will give your moisturising cream or oil a lovely smooth glide.

95% naturally derived (+5% nature identical)
Thoughtfully formulated
Vegan

Aqua, Pentylene Glycol (Natural), Terminalia ferdinandiana (Kakadu plum) Extract, Methylsulfonylmethane (MSM), Ascorbyl Glucoside (Vitamin C), L-Arginine, Sodium PCA, Gluconolactone, Sodium Citrate, Hydroxyacetophenone, Glycogen, Hyaluronic Acid, Acetyl Hexapeptide-8

Unlike many online brands, we believe in complete transparency so any ingredients list you find on our website is 100% complete. No secrets here!

We promise that you will not find ANY these shady characters in a Woohoo Body product:

  • aluminium salts
  • phthalates
  • synthetic fragrances
  • sodium lauryl sulphate (SLS)
  • sodium laureth sulphate (SLES)
  • ... in fact, ALL sulphates are out!
  • parabens
  • mineral oils
  • animal derivatives
  • ingredients tested on animals
  • artificial colours
  • bleaches e.g. benzoyl peroxide
  • propylene glycol
  • triclosan
  • strong detergents
  • triethanolamine (TEA)
  • ... and the list goes on!

Shipping is never a hassle with us :) We offer these amazing shipping rates to all Australian states/territories (excluding WA, NT & TAS*):

  • FREE Standard Shipping when your order is over $50
  • $8.95 Standard Shipping via Australia Post (2-8 days)**
  • $11.95 Express Shipping via Australia Post (1-4 days)**
  • Same day dispatch for orders placed before 12pm (conditions apply, please see our shipping policy)

* Rates for WA, NT & TAS are slightly higher due to the increased costs of shipping to these areas.

** Please note these are estimates only and exclude weekends.

Click here to read our full shipping policy for more details.

Want to ship your order internationally? Click here to read about our international shipping rates.

The Woohoo Returns Promise:

  • Free 90 Day Returns (AU only)* – no fuss, even if it’s used. We want you to love your Woohoo experience.
  • 90 Day Sensitivity Guarantee* – If a formula isn’t the right fit for your skin, we’ll help you find a gentler alternative or provide a refund.
  • 90 Day Freshness Guarantee* – We’re confident you’ll stay fresh all day. If our deodorants don't meet your expectations, we’ve got you covered.
  • Quick + Easy – refunds or exchanges with no fuss, so you can shop with total peace of mind.

*First-time products and guarantee claims are covered (up to 2 returns per household per year). Exclusions note: Samples and Factory 2nds are eligible for Guarantee claims via store credit but are not physically returnable. Safety note: if you experience skin irritation, please pause use immediately and contact us. You do not need to wait the full 90 days to make a claim.

Read the full Returns Policy.

Ingredients - 'FG' Serum 01 - Glow (ageing skin)

* These are the number of points awarded when you purchase this product at full price. If discounts are applied or a subscription is purchased the points will be awarded at 1 point per $1 AUD spent.

* These are the number of points awarded when you purchase this product at full price. If discounts are applied or a subscription is purchased the points will be awarded at 1 point per $1 AUD spent.

4.9
Rated 4.9 out of 5 stars
Based on 191 reviews
Total 5 star reviews: 174
Total 4 star reviews: 9
Total 3 star reviews: 7
Total 2 star reviews: 1
Total 1 star reviews: 0
191 reviews
  • SM
    Shae M.
    Verified Buyer
    Reviewing
    'FG' Serum 01 - Glow (ageing skin)
    I recommend this product
    What is your skin type? Combination
    Which age range do you fall into? 50-59
    What are your skin concerns? Sensitivity, Lines / wrinkes / loss of elasticity
    Rated 5 out of 5 stars
    3 minutes ago
    Awesome product

    This serum is just what was missing in my routine. Glides on beautifully and feel luxurious

  • KB
    Kylie B.
    Verified Buyer
    Reviewing
    'FG' Serum 01 - Glow (ageing skin)
    I recommend this product
    What is your skin type? Dry
    Which age range do you fall into? 30-39
    What are your skin concerns? Dryness / flaking
    Rated 5 out of 5 stars
    1 week ago
    Silky smooth and lightweight

    I was disappointed that they didn’t still have the purple formula with the aloe vera ingredients. But this one is very close to working just as nicely.

  • AC
    Amber C.
    Verified Buyer
    Reviewing
    'FG' Serum 01 - Glow (ageing skin)
    I recommend this product
    What is your skin type? I'm not sure!
    Which age range do you fall into? 30-39
    Rated 5 out of 5 stars
    3 weeks ago
    Glow serum

    I don't know if this is having a real impact but I think my skin seems brighter. It certainly is nice to use, spreads easily and doesn't sting my reactive skin where most water vit C products do.

  • TL
    Tanya L.
    Verified Buyer
    Reviewing
    SAMPLE - 'FG' Serum 01 - Glow (ageing skin)
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    So good, I had to buy the bigger size.

    I am thoroughly impressed with the level of hydration from this serum. It dries quickly, hasn't caused my skin to break out (common issues I have had with some serums) and works well with the 'Over the Moon' rich repair cream. I am converted and this product will now remain a daily part of my skin care routine.

  • KY
    Kerrie Y.
    Verified Buyer
    Reviewing
    SAMPLE - 'FG' Serum 01 - Glow (ageing skin)
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Fairy godmother 1

    Nice easily absorbing serum that make my skin feel loved.

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