The 'Good, Clean, Fun' Blog

Ask Aaron: Does Natural Deodorant Work? Your Questions

Aaron here. I’m the cosmetic chemist behind Woohoo Body’s formulas, which mostly means I spend my days weighing things out, smelling things, occasionally making something so bad it goes straight in...

How we name our products

People often ask me where our product names come from. The honest answer? Everywhere. 😄 They mostly turn up while I’m going about my life. Mid-shampoo, belting out a 90s ballad. Halfway around the ...

Wait... a natural shampoo that actually foams?

Ever washed your hair with a natural shampoo and wondered whether anything actually happened? All the foam of a damp lettuce leaf, no idea whether you are clean, and hair like a hay bale by the tim...

Why does skin become more sensitive as we age?

A couple of years ago, as I headed into my mid-40s, I started noticing my skin changing in ways I hadn't experienced before. One minute it was as happy as Larry. The next it was breaking out like a...

Why Our New Deodorant Paste Formula Is Our Smoothest Move Yet

When you’ve been making natural deodorant for as long as we have (12 years, to be precise!), you learn something pretty quickly. A formula is never really finished. Our deodorant paste was already ...

Is Your Cleanser Drying Out Your Skin This Winter?

With winter’s chillier conditions in full swing, your skin might be starting to feel desert-dry and bearing a close resemblance to a flaky croissant (a delicious one at that). It’s easy to point th...

How Our Natural Haircare Gets Salon-Level Results Without Silicones

If you've ever picked up a bottle of shampoo or conditioner and wondered what all those ingredients ending in “-cone” are, chances are you've stumbled across silicones. Silicones are a family of sy...

Welcome Back, Zinc Oxide

When we reformulated our natural deodorants last year (in June 2025), we expected people to notice the creamier texture, smoother glide and swanky new scents. Even though lots of folks were loving ...

Ingredient Spotlight: Betaine

Move over hyaluronic acid. Step aside glycerin. Today we're shining a spotlight on one of the hardest-working ingredients hiding in some of your favourite Woohoo products: Betaine.

We never meant to start a beauty brand

People often ask us how Woohoo got started. The funny thing is, we never set out to build a skincare, deodorant, haircare and body care brand. There was no five-year business plan. No global market...